As a brand development specialist, I frequently recommend and/or use PODIA display capsules to help my clients extend their branding imagery throughout new markets.
This logo was created to breathe new life into a commercial spray product designed to remove insect exoskeletons from window and pool screens to automotive bumpers and grills.
My client needed to present this new product identity in a different way for a product development meeting. I recommended PODIA as a means to display the new design direction while presenting to potential investors.
The capsule kept this image in clear view (above the table surface) allowing meeting participants to focus on my client’s presentation while never losing sight of the new brand iconography.
PODIA is a highly versatile and effective visual communications tool.